Introduction to Studds Accessories Limited

Company Overview

Studds Accessories Limited is a leading manufacturer of two-wheeler helmets and riding accessories, catering to both domestic and international markets. With a strong focus on safety, innovation, and design, Studds has established itself as one of the most recognized brands in the protective gear industry.

Headquartered in India, Studds has an extensive manufacturing and distribution network, ensuring that its products meet the highest global safety standards while remaining accessible to riders across various segments.

Business Model & Offerings

Studds Accessories Limited provides a diverse range of protective gear designed to cater to the needs of motorcycle riders worldwide.

1. Product Portfolio

Helmets: Full-face, open-face, modular, off-road, and half helmets for motorcyclists.

Motorcycle Accessories: Including visors, paddings, and helmet locks.

Riding Gear: Jackets, gloves, and other protective gear.

Customization Services: Catering to niche markets and specific consumer preferences.

Smart Helmet Technology: Incorporating Bluetooth connectivity, built-in communication systems, and advanced ventilation systems.

2. Manufacturing and R&D

Studds operates multiple state-of-the-art manufacturing facilities with an emphasis on automation, precision engineering, and stringent quality control. The company follows global safety norms, adhering to ISI, DOT, and ECE certifications to ensure the highest standards of protection.

The company's R&D division focuses on continuous innovation, including advancements in helmet design, materials, and aerodynamics, ensuring lightweight materials, improved rider comfort, and integration of smart technologies.

3. Global Presence

Studds has a significant presence in over 50 countries, with a well-established distribution network across Europe, Africa, Asia, and Latin America. Its expansion strategy focuses on penetrating high-potential markets and establishing brand loyalty through superior product offerings.

Leadership & Management Team

Studds Accessories Limited is led by a seasoned and experienced management team that drives innovation, operational efficiency, and global expansion.

Board of Directors & Key Executives

1. Madhu Bhushan Khurana – Chairman & Managing Director

A veteran in the helmet and automotive accessories industry, instrumental in shaping Studds into a global brand.

Leads the company’s strategic vision, product innovation, and international expansion efforts.

2. Sidhartha Bhushan Khurana – Managing Director

Played a pivotal role in expanding Studds’ product portfolio and strengthening its position in domestic and international markets.

Focuses on technological innovations, digital transformation, and global market penetration.

3. Shanker Dev Choudhry – Independent Director

Brings extensive experience in corporate governance, finance, and strategic decision-making.

Plays a key role in ensuring compliance and transparency in business operations.

4. Pallavi Saluja – Woman Independent Director

An advocate of diversity in leadership, specializing in corporate strategy and risk management.

Actively contributes to policy development and business ethics initiatives.

5. Pankaj Duhan – Independent Director

An industry expert with a strong background in marketing, business strategy, and corporate leadership.

Helps in guiding Studds’ brand development and customer engagement strategies.

Executive Leadership & Key Management Personnel

6. Shilpa Arora – Whole-time Director & Global Sales Head

Responsible for overseeing Studds’ international sales operations across multiple regions except India, Nepal, and Bangladesh.

CEO of Bikerz US Inc., a wholly owned subsidiary of Studds in the United States.

Focuses on global expansion strategies, international partnerships, and export market penetration.

Future Prospects

Studds Accessories Limited aims to further strengthen its market position by expanding its manufacturing capacities, launching new product lines, and leveraging digital transformation to enhance customer engagement. The company continues to invest in innovation, ensuring that its products align with evolving consumer demands and safety regulations worldwide.

With its strong brand equity, technological innovations, and expanding global footprint, Studds remains committed to enhancing rider safety and comfort through continuous product advancements.